Built for real estate

As a real estate professional, your value comes from building relationships, winning listings, and helping clients close deals. Not managing spreadsheets, chasing paperwork, coordinating follow-ups, and handling repetitive admin work. Upton helps automate the work around the work so your team can stay focused on clients and transactions.

Generate More Buyer and Seller Leads

Generate More Buyer and Seller Leads

  • Create more inbound opportunities through email campaigns, social content, and outreach
  • Stay top-of-mind with past clients, referrals, and local networks
  • Organize leads from listings, websites, referrals, and open houses
  • Personalize follow-ups and marketing communication at scale
  • Track which campaigns and lead sources are driving closings
Keep Deals Moving From Lead to Close

Keep Deals Moving From Lead to Close

  • Track buyers, sellers, listings, offers, and deals in one place
  • Keep meetings, documents, notes, and communication organized
  • Stay on top of follow-ups, inspections, negotiations, and deadlines
  • Give agents full client and property context before every conversation
  • Improve visibility into pipeline activity and upcoming closings
Deliver a Better Client Experience

Deliver a Better Client Experience

  • Keep clients informed throughout the buying and selling process
  • Reduce delays caused by scattered communication and paperwork
  • Coordinate tasks, timelines, and communication across agents and clients
  • Keep transaction details, files, and notes easy to access
  • Help agents spend more time building relationships and less time managing admin work
Let AI Handle the Busy Work

Let AI Handle the Busy Work

  • Generate personalized listing emails, follow-ups, and social content automatically
  • Create client updates, meeting summaries, and property communication faster
  • Surface relevant notes, documents, and client activity before meetings
  • Keep CRM and property data cleaner and more organized
  • Automate reminders, task tracking, and transaction workflows